100 Voices of the Vulnerable
In 2023, the GCA and BBC Media Action are training 40 journalists and 20 young people from Bangladesh to report on locally led adaptation.
The trainees asked 100 people living on the frontlines of climate change in north and south-west Bangladesh what climate change means to them. These testimonials highlight the challenges of frontline communities, and their innovations to adapt.
Please use these clips in your coverage of COP28, to highlight the human face of climate change and the negotiations in Dubai.
We will be grateful if you credit the producers, to encourage them in their work, and GCA and BBC Media Action.
MEDIA’S ROLE IN GIVING VOICE TO THE VULNERABLE
Research by BBC Media Action in Bangladesh in 2023 revealed that adaptation efforts by communities and individuals are often not reported or communicated. Media coverage is mainly focused on climate disasters and the international climate negotiations. In 2023, we teamed up with BBC Media Action to train journalists on reporting local efforts by communities to tackle the impacts of climate change.
The media, with its reach and influence, has a critical role to play in bridging the gap between individuals on the frontlines, already dealing with climate impacts, and national and global policymakers with the power to support them meaningfully. Equally, local actors need to be informed of national and global support for their adaptation efforts. The media can help cross-fertilize locally led adaptation solutions between communities across the world who face the same climate threats.
2023 MEDIA TRAINING
In 2023, the Global Center on Adaptation partnered with BBC Media Action to train and mentor 40 local television journalists from Gaibandha, Kurigram, Rangpur, Bhola, Patuakhali, and Bagerhat – six climate vulnerable districts in Bangladesh – on reporting on locally led adaptation efforts.
2022 MEDIA TRAINING
In 2022, the Global Center on Adaptation partnered with Thomson Reuters Foundation to train 12 multimedia journalists across the world on reporting the impacts of climate change, and locally led efforts to address them. The training sought to expand coverage of local climate impacts, and locally led efforts to deal with them.
Global, national, and local efforts to address the climate emergency need to be informed by the struggles, challenges, and triumphs of people at the frontlines. The media can help to bridge the current gap, but how can you “sell” your story to the media?
In 2023, with BBC Media Action, we took a more targeted approach to train and mentor 24 young people from selected climate vulnerable districts of Bangladesh with an additional objective to create employment opportunities related to communicating LLA.
In 2022, the Global Center on Adaptation teamed up with the Thomson Reuters Foundation to offer media training to 12 LLA practitioners from local organizations – on how to communicate their efforts more clearly; develop clear messages for target audiences; understand the use of digital marketing and multimedia tools, and more.