Global, national, and local efforts to address the climate emergency need to be informed by the struggles, challenges, and triumphs of people at the frontlines. The media can help to bridge the current gap, but how can you “sell” your story to the media?
The Global Center on Adaptation collaborated with Thomson Reuters Foundation to train 12 LLA practitioners – changemakers and communicators from local organizations – on how to communicate their efforts more clearly; develop clear messages for target audiences; map a communication campaign; understand the use of digital marketing and multimedia tools, and more.
"Nothing about us, without us."
Watch Duncan Green on understanding the "point of view of the other" (POVO) for better targeting, and the messaging that different stakeholders respond to best.
2022 Guest Speakers
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2022 Trainees
