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Lecture by Dr. Duncan Green - Communicating on Locally Led Adaptation

4 January 2023 Videos

Floods. Droughts. Severe heat stress. Water shortages. Crop loss. Forest fires. Disease.

These words occur in news headlines far more frequently in recent years, as the impacts of climate change intensify. Rarely, though, do we hear the stories of the people whose lives are changed completely by these events, or of how they try to cope and adapt.

Global, national, and local efforts to address the climate emergency need to be informed by the struggles, challenges, and triumphs of people at the frontlines. The media can help to bridge the current gap, but how can you “sell” your story to the media?

This training opportunity was given to 12 changemakers and communicators from organizations engaged in locally-led efforts to deal with the impacts of climate change.

The training equipped them to tell their stories more effectively to the media and general public. The training included a presentation from Dr Duncan Green, Professor in Practice, London School of Economics and Senior Strategic Adviser at Oxfam GB.